Steam AI disclosure, explained

Not legal advice. Summary checked 2026-10-15 against Valve's own documentation.

When you submit a game, Steam's Content Survey has a section on generative AI. Valve says it cares about AI-made content that ships with your game and is consumed by players, like artwork, sound, narrative and localization. It does not care about efficiency gains from AI-powered dev tools.

Two categories you must disclose

• Pre-generated: content made with AI tools during development that ships in the game. Valve reviews it the same way it reviews all other content. Your game must not include illegal or infringing content, and it must match your marketing materials.
• Live-generated: content an AI creates while the game is running. On top of the pre-generated rules, you must describe the guardrails that stop it from generating illegal content.

What changed in January 2026

Valve rewrote the guidance so it's explicit that workflow tools like code assistants don't need to be disclosed. AI used for in-game content or store page and marketing assets still does (Game Developer, Jan 16, 2026).

Quick checklist

• Used Cursor or Copilot to write code? No disclosure needed for that alone.
• AI-generated sprites, VO, music or capsule art in the build or on the store page? Disclose them as pre-generated.
• LLM-driven NPC dialogue at runtime? Disclose it as live-generated and describe your guardrails.
• Check each tool's license too. Many free tiers are non-commercial (see the notes on each tool page).

Sources: Steamworks Content Survey docs · Steamworks: AI Content on Steam